Kate Tomalas

Kate Tomalas is a seasoned marketing leader with over 15 years of experience driving growth and engagement across the skincare, wellness, and consumer health industries. Known for her ability to balance creativity with data-driven precision, Kate has built her career on crafting campaigns that are not only visually compelling but strategically engineered to deliver measurable growth.

At Seaside Skin Care, Kate serves as Chief Marketing Officer, where she oversees brand strategy, campaign development, and digital innovation across every customer touchpoint. She leads the vision for integrated marketing, spanning social, digital, influencer, and traditional media and ensures every initiative reflects Seaside’s mission of making aesthetics approachable while elevating the artistry of its nurses and estheticians. Under her leadership, Seaside has launched cutting-edge retention programs, loyalty experiences, and data-informed campaigns that have strengthened client trust, expanded brand visibility, and supported consistent year-over-year growth.

Kate is deeply committed to creating authentic, insight-driven brand experiences that resonate with modern consumers. Her expertise in lifecycle marketing, audience segmentation, and omnichannel storytelling has positioned her as a trusted leader in the aesthetics space, where she continues to push the boundaries of how med spas connect with their communities.

Outside the office, Kate enjoys spending time with her husband Adam, their two children Nathaniel and Bailey.